Schedule
Unit	Due	Topics and Reading Assignments	Quizzes/Assignments/Discussions
	8/31/09	“Getting Started”	Ice Breaker Discussion
	9/01/09	Extra Credit Pretest	Extra Credit Pretest
1	9/08/09	Introduction to Marketing Read: Chapter 1	Unit 01 Quiz
2	9/14/09	Marketing Strategies Read: Chapter 2	Unit 02 Quiz
3	9/21/09	Ethics & the Marketing Environment Read: Chapters 3 and 4	Unit 03 Quiz
	9/21/09	First Discussion	Chapters 1-4 Discussion
	9/23/09	First Review Test	First Review Test (Units 1-3)
4	9/28/09	Consumer Behavior Read: Chapter 5	Unit 04 Quiz
5	10/05/09	Global Marketing Read: Chapter 6	Unit 05 Quiz
6	10/12/09	Segmenting, Targeting & Positioning Read: Chapter 7	Unit 06 Quiz
7	10/17/09	Marketing Research & Information Systems Read: Chapter 8	Unit 07 Quiz
	10/17/09	Second Discussion	Chapters 5-8 Discussion
	10/17/09	Extra Credit Practice Mid-Term Exam	Extra Credit Practice Mid-Term Exam (Units 1-7)
	10/21/09	Mid-Term Exam	Mid-Term Exam (Units 1-7)
8	10/26/09	Product, Branding & Packaging Decisions Read: Chapter 9	Unit 08 Quiz
9	11/02/09	New Product Development & Services Marketing Read: Chapters 10 and 11	Unit 09 Quiz
10	11/09/09	Price Strategy Read: Chapter 12	Unit 10 Quiz
	11/09/09	Third Discussion	Chapters 9-12 Discussion
	11/11/09	Second Review Test	Second Review Test (Units 1-10)
11	11/16/09	Place (Distribution) Strategy Read: Chapters 13 and 14	Unit 11 Quiz
12	11/23/09	Integrated Marketing Communications Read: Chapter 15	Unit 12 Quiz
13	11/30/09	Advertising & Sales Promotions Read: Chapter 16	Unit 13 Quiz
14	12/07/09	Personal Selling & Sales Management Read: Chapter 17	Unit 14 Quiz
	12/07/09	Extra Credit Assignments	Extra Credit Assignments
	12/07/09	Fourth Discussion	Chapters 13-17 Discussion
	12/07/09	Extra Credit Practice Final Exam	Extra Credit Practice Final Exam (Units 1-14)
	12/09/09	Final Exam	Final Exam (Units 1-14)