What are Digital Assets?
Digital Assets are content that is viewed, shared, and distributed online. This can mean video, music, illustration, photography, animation, video games, podcasts, eCourses, webcomics, eBooks... If any of these made you think, "Hey, I make that!" you're in the right place!
Your mission: Build an Audience
We created a guide to start your journey marketing your digital assets online--on NO budget! What does that mean? It means learning the basic tools available to you to share your work and grow your audience. From hosting your content online, to getting the spotlight on social media, to earning income for your talent, the only cost to you is putting in the time to make your name shine.
Asset Hosting
Hosting is the first step to online marketing. Without your work on the Internet, you will be the only one who sees it! For some, this will include considering a custom domain, pricing plans, and web servers. Even if you aren't a web designer, you can find web hosting solutions such as WordPress and Squarespace that offer easy to use templates to display your portfolio.
More totally free options to post your content are YouTube, SoundCloud, and ArtStation, all good choices to jumpstart your portfolio.
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Social Media
There are several ways you can share and promote your works on social media. Most importantly, be sure to link your website or portfolio to your current Facebook, Instagram, and Twitter accounts. Your website will always be better suited to featuring your creations--social media amounts to a sneak peek to get people noticing.
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Audience Engagement
Once you have captured your audience's attention, you have to keep them informed of what’s going on or coming up. The best way to achieve this is done by email subscriptions. Mailchimp offers free solutions for setting up email campaigns. Social media interactions is another good way to relay your message, such as posting at consistent times each day and creating polls. Remember, people like to feel noticed and even useful.
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Aggregators
Aggregators are online repositories of content that people search through to find what they want. The catch is, you have to play the game to show up on the top of the search page, with the use of SEO, tags, and metadata. Different aggregators exist for different types of content, like Google, GoodReads, Itch.io or iTunes.
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Financial Support
Services like Patreon or Ko-fi let creators make money from their content. Instead of getting a percentage from YouTube or Google Ads, now you can get money directly from fans in the form of pledges. These are just two examples that can help you support yourself while creating content.
Still not making ends meet? There is always freelancing until your business is able to stand on its own. Where there is a will, there is always a way. You just have to look for it.
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Everything. When you put your work out there, you will find a demand!