MKT 1400 web course
Customer Service & Sales
Semester Calendar
Spring 2013

NOTE:

You must complete these assignments by these dates at a minimum. I prefer that you work ahead of this schedule. Getting behind in a Web course is a dangerous mistake! Take each test well in advance of the last day listed in the semester calendar. It is in your best interests to take tests early.

Online Tests

The online tests are timed and one attempt is allowed. The amount of time allocated begins when you click the link to access a test; therefore, you must be prepared to complete the test when you access it.
   

WEEK OF:

ASSIGNMENT

Jan 17-20 Chapter 1: Personal Selling And The Marketing Concept
Jan 21-27 Chapter 2: Personal Selling Opportunities
Jan 28-Feb 3 Chapter 3: Creating Value With A Relationship Strategy
Feb 4-10 Last opportunity to complete Test 1: Chapters 1-3
Feb 4-10 Chapter 4: Communication Styles
Feb 11-17 Case Study 1 - page 91
Feb 11-17 Chapter 5: Ethics
Feb 18-24 Chapter 6: Creating Product Solutions
Feb 18-24 Chapter 7: Product-Selling Strategies That Add Value  
Feb 25-Mar 3 Last opportunity to complete Test 2: Chapters 4-7
Feb 25-Mar 3 Chapter 8: The Buying Process and Buyer Behavior
Mar 4-9 Chapter 9: Developing And Qualifying A Prospect Base
Mar 11-17 Spring Break (Check Testing Center for hours)
Mar 18-25 Last opportunity to complete the Mid-Term: March 25  Covers Chapters 1-9  (this must be a proctored exam, please see the course syllabus)
Mar 18-25 Chapter 10: Approaching The Customer
Mar 25-31 Chapter 11: Creating The Consultative Sales Presentation
Mar 31 Case Study 2- page 150
Mar 25-31 Chapter 12: Creating Value With The Sales Demonstration
April 1-7  Last opportunity to complete Test 3: Chapters 10-12
April 1-7 Chapter 13: Negotiating Buyer Concerns
April 8-14 Chapter 14: Closing and Confirming
April 8-14 Chapter 15: Servicing The Sale 
April 15-21 Last opportunity to complete Test 4: Chapters 13-15
April 22-28 Chapter 16: Opportunity Management
April 29-May5 Course Overview Test  (cumulative, online)
April 29-May6 Last opportunity to complete the Final Exam:  May 6

Emphasizes Chapters 10-16 (this must be a proctored exam, please see the course syllabus)