David Gerth, EdD
Professor of Business
Business, Management & Hospitality Division
David Gerth, EdD
Professor of Business
College of Business & Professional Studies
BUSN 2380, Principles of Marketing
Course Description
3 Credits
3 Class Hours
This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution). Prerequisite(s): Level 2 placement in English and Reading.
Semester Availability: All
Not part of a Tennessee Transfer Pathway (depends on institution)
